OUT-OF-HOME

Our out-of-home advertising business, EYE, offers customers proven inventory across the distinct audience groups of shoppers, flyers, drivers and students.

EYE's commitment to applying the optimal combination of technology and research means customers can be assured of effective campaigns with highly measurable results - which is even more critical during periods when advertising budgets are tightly constrained.

For example, our unique Eye Tracking study into inventory effectiveness - which has already been implemented across Singapore and the UK for Eye Fly and for Eye Study in Australia and New Zealand - is giving us valuable insights into where the consumer or traveller looks, what holds their attention and the various factors affecting their engagement with advertising.

EYE understands that customers most value assets and campaigns where audience and effectiveness can be proven. In each of the markets in which EYE operates, it is has been at the vanguard of the out-of-home industry's initiatives that build robust accountability and measurement for the sector. In Australia, EYE has been instrumental in the Outdoor Media Association's successful progress towards the launch of the audience measurement system MOVE.

Like its industry peers, EYE encountered harsh trading conditions in most of its markets worldwide, including the tough billboards sector in Australia. With sound, long-term assets in place, our focus at EYE has been on continuing to maximise revenue and build on our strong client relationships, while reducing non-essential operating costs.